If you have a fashion brand, you need to have better video ads than your competitors.
Clothing ads require a bit of a different approach to video creation compared to most other products.
In this blog post, we’re going to look at the best Facebook video ads for fashion brands.
In our blog post “Best Video ads in 2020: Powerful Sales Video Ideas That Convert” we’ve shared an awesome approach for video creation.
However, with fashion items, it’s a bit different.
Everybody is familiar with them, so in most cases, there’s no need to identify a problem and share the solution.
Fashion items are a much more emotional, impulse purchase decision. You will want to focus much more on emotion to create a desire for the product.
We’ve picked some of the best videos we’ve come across and analyzed their strengths so you can use them in your Fashion brand campaigns.
Facebook Video Ads For Fashion Brands: Examples
What’s good about it:
- The background & setting matches the interests of the brand’s target audience. They’re trying to sell the lifestyle instead of the product.
- It’s emotional, simple & authentic. The video communicates a feeling of freedom.
What’s good about it:
- This one is simple but creative. It’s clearly targeted at a modern, urban audience that aligns with the brand.
- The video makes great use of text to support the brand style.
What’s good about it:
- It’s a creative way to show multiple outfits.
- The model’s authenticity matches the brand.
What’s good about it:
- Super emotional video content selling the bridal dream
- The video involves the (potential) customer in the narrative
- Storytelling communicates the key value proposition of the brand
What’s good about it:
- Super emotional video content, very engaging.
- There’s action, which clearly succeeds in capturing the audience’s attention
- The storytelling in the video builds up the excitement
General Video Ad Best Practices
- The video must create emotion and desire
- Video ads for fashion shouldn’t be longer than 30sec, 5 – 15 seconds is a best practice, while storytelling videos can be longer.
- User-generated/ influencer content tends to perform best due to authenticity & social proof
Take these tips on Facebook ads for fashion brands to make your Facebook campaigns lift off.
Pro-Tip: Do not forget to test different ad formats. Particularly in the fashion industry, carousel ads are also very powerful.
