Aeyde.com: 8.15 Return on Ad Spend
Discover how we used Facebook / Instagram ads & email marketing to skyrocket Aeyde’s ROAS.
Women’s fashion / apparel
Facebook & Instagram ads, Klaviyo, Madgicx
Based in Germany, with a global target market
Aeyde is a digital first, direct-to-consumer brand defining a new era of luxury fashion. Based in the heart of Berlin, all their products are manufactured by family-owned factories in Italy. For us, aeyde is an incredible brand, with a highly talented team, and exceptional products. The only thing was, they weren’t getting the most out of their advertising.
During our initial conversations, we asked Aeyde what problems they wanted us to solve for them. Here’s what they said:
Problem 1 is all too common, problem 2 was a spectacular opportunity. Both problems combined gave us the chance to have a huge impact on revenue & brand growth quickly.
Identifiy new opportunities by reviewing the ad account & overall marketing structure, and then developing a strategy to solve aeyde’s marketing problems.
Execute the recommendations & steps laid out in the strategy, set up tests to obtain feedback directly from the market so we could make further data-driven decisions.
Aeyde runs two promotions per year, making it hard to create urgency & compete against other offers out there. On one hand this is good, because it’s dangerous to train your audience to wait for promotions. On the other hand, promotions done strategically can be an excellent way to increase new customer acquisition & conversions.
Balancing the ad spend budget between running tests and getting great results at the same time. Often, a lot of the tests don’t deliver bottom-line results (this is a good thing, it means you learn what doesn’t work), thus allocating too much budget on testing can hurt the bottom line in the short run.
Most of Aeyde’s budget was allocated to their remarketing campaigns. The unbalanced allocation of ad spend away from cold audiences and towards remarketing audiences was not healthy, and without a change, the ad frequency would go through the roof causing performance to drop significantly. We needed to rebalance this so the cold audience campaigns would feed the remarketing campaigns properly.
The takeaway here is…… these challenges can affect every type of business. Learning how to strategically set up your promotions, how to generate content that your audience loves, and how best to strategize your entire marketing operation are all massively important to the success of most companies.
So, do the work to figure these out because you can only “wing” them for so long until everything breaks. If you want help figuring this stuff out, just contact us here.
Audit & Strategy
First off, we audited their entire marketing structure, their offerings, the economics of the business, the goals of the business, and of course their ideal customer profile. The data points from this audit painted a clear picture of where the business was at, and allowed us to build a strategy that would solve the current problems, & set Aeyde up for long-term success.
Facebook & Instagram Paid Ads Management
Below are the best performing ads, measured by the volume of conversions delivered:
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