Bear’s Blooms: 77X Increase in Paid Subscriptions
Discover how we used Facebook, Instagram and Google ads to skyrocket subscriptions and revenue.
Industry
Flower subscription box
Tools Used
Facebook ads
Instagram ads
Google Ads
Region
Based in Vancouver, Canada,
with a local target market
Results
- 0 %
Reduction in cost per lead. From $46 to $3.88.
$ 0
Cost to acquire a paying customer.
x 0
Increase in paid subscriptions.
"The Rocket guys have been transparent, punctual and efficient in the way they work, and we’re seeing some great results."
Josh Bluman
Marketing Director - Bear's Blooms
Here Is What You’re Going To Learn In This Case Study
Why it’s so important to ensure your data is being tracked properly, and why you should avoid setting it and forgetting it.
Why every element of your marketing system must have a testing system if you want to grow.
Why the biggest variable to your success with ads is your offer, and why you need a system for testing offers.
"The Rocket guys have been transparent, punctual and efficient in the way they work, and we’re seeing some great results."
Josh Bluman
Marketing Director - Bear's Blooms
Background
Bear’s Blooms delivers a weekly box of farm-fresh flowers straight to their customer’s door, helping people enjoy gorgeous bouquets without breaking the bank.
For us, we love working on subscription model businesses because of the high LTV potential, and one with such a beautiful offering like this was the kind of project we were thrilled to get involved in.
But, in this case, we had to overcome the major challenge of resetting their marketing setup and then changing consumer behavior when it comes to buying flowers.
During our initial conversations, we asked Bear’s Blooms what problems they wanted us to solve for them. Here’s what they said:
- Build an integrated marketing strategy and paid advertising system that acquires a growing monthly volume of new subscription purchases.
- Reset their current marketing system and optimize it according to the new strategy.
- Make all of their ads channels profitable.
We loved hearing this. The problems are concise, and straight to the point, both of which align perfectly with how Rocket operates.
We agreed to dig deeper into the status quo and the unit economics of the business, then create an integrated strategy to get Bear’s Blooms to where they wanted to go in terms of their revenue.
Rocket would then take care of the paid ads system, and help Bear’s Blooms reach their milestones as quickly as possible.
Goals
Set up an integrated strategy for Facebook, Instagram & Google.
Acquire new customers at a CPA below $30.
Scale fast so the business can grow and expand geographically.
Consult on the data insights into their customers.
"I really enjoy working with professionals like the Rocket guys."
Josh Bluman
Marketing Director - Bear's Blooms
Challenges
Challenge 1
Limited audience size because of geographic restriction. We achieved superb results in month 1, but we experienced a significant increase in CPA towards the end of the month as we started to reach the same people for the 2nd & 3rd time.
Challenge 2
Covid-19: The pandemic started just when we took over, putting a major strain on consumer sentiment and spending. Fortunately, we were able to achieve exceptional results with this non-essential product.
The takeaway here is…… the most impactful variable to success is the quality of your offer. In this case, we had what most people would consider a non-essential product, in the middle of a pandemic, in a niche where consumer behaviour isn’t conditioned to buy the product on subscription.
Yet their business not only survived but thrived! It comes down to having an offer so good that your audience can’t ignore you.
Solutions
Solution 1
Marketing Audit / Competitor Research & Strategy
We analyzed the account and recognized that the client’s targeting wasn’t quite right. Audiences were too specific and Facebook’s artificial intelligence wasn’t being leveraged. We targeted broader audiences and used lookalikes to skyrocket conversions.
Solution 2
Strategic Approach Towards Testing
Bear’s Blooms had tested different audiences and ads, but the campaigns were just not set up to capture their data, meaning they couldn’t draw any meaningful conclusions from their campaigns. We implemented a campaign structure that made it easy to draw learnings from the data, and then we leveraged these insights to improve performance.
Solution 3
Omnichannel Strategy
Running both the Google and Facebook campaigns allowed us to be very flexible with budget allocation depending on real-time performance. We primarily used Google to bring more people to our website, then retargeted them with our Facebook campaigns. This added quality touchpoints between our brand and our audience across channels, leading to an increase in trust and moving people from the consideration stage to the purchase stage.
Solution 4
Use the Post ID Feature
People love flowers. And flower bouquets make for stunning content and ads on social media. This enabled us to gather a ton of social proof on our ads with comments of people sharing how much they loved our flowers, helping immensely to improve performance on these ads.
Below are the best performing ads, measured by the volume of leads and subscriptions delivered.
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
"Great experience working with Rocket, and I look forward to continuing working with them!"
Josh Bluman
Marketing Director - Bear's Blooms
Takeaways
Takeaway 1
When your business is challenged, approach it with the mindset of “how can I turn these challenges into opportunities?”. In Bear’s Blooms case, consumers were hesitant to spend money because of the crisis. We found a way to leverage the quarantine into an opportunity for the business.
Takeaway 2
Don’t give up if you don’t get results straight away. While Google results were expensive in the first month, we made the right decision to keep running Google ads. While we’re seeing the CPA in Facebook increase because we’re reaching our audiences more and more frequently, our CPA in Google keeps decreasing as we refine the campaigns and gain more insights from the data.
Takeaway 3
In most cases, remarketing works significantly better in Facebook compared to Google because it allows for more specific ads along the customer journey. Test to find the combinations of imagery and ad copy that moves people through the stages of Awareness to Consideration to Purchasing.
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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