Nourished Essentials: 43.6% Increase in Return on Ad Spend
Discover how we scaled ad spend to new heights, achieved new levels of sales, and broke all-time profit records for this e-commerce store.
Industry
Health & Wellness Products
Tools Used
Facebook ads
Region
Based in Toronto, Canada,
with a U.S target market
Results
+
0
%
Profitably scaled daily ad spend within just 2 months
0
%
Increase in ROAS (return on ad spend)
0
%
Decrease in the cost to acquire a customer
"Unlike most agencies I have dealt with, they don't mismanage our budgets and they are careful where they spend our money for maximum ROI, something that is surprisingly hard to find in an agency."
Gavin Berman
Founder - Nourished Essentials
Here Is What You’re Going To Learn In This Case Study
Why it’s so important for e-commerce stores to diversify sales channels and avoid relying on just one channel.
Why segmentation is so important when you want to scale.
Why it’s worth using a new ad account & pixel when releasing new product lines.
"I have worked with quite a few FB ad agencies and have not found any better than Rocket Conversions. They got to know our business and created campaigns in our brands voice/tone while working tirelessly to ensure our ads were profitable."
Gavin Berman
Founder - Nourished Essentials
Background
Nourished Essentials has a great mission… “Heal your body from within, by making empowered choices about food, drink and lifestyle. Inspired by our own journey to healing, health and wellness; we create and curate the best, tried, tested and loved health and wellness-based products”
We have a long history with Nourished Essentials. When our founders were working at a previous agency in 2017, we worked with Nourished, but we couldn’t achieve the scale they wanted. So it made total sense at that time for them to try out a few other agencies.
One year (and a few agencies later), Nourished came back. None of the other agencies could achieve the results we previously did. Within just 1 month, we scaled to $20k in ad spend. We did even better the following month. However, we hit a ceiling again and just couldn’t scale beyond $25k. We all recognized that focusing on the funnel holistically, instead of only the Facebook campaigns, would be required to grow. Limited by that agency’s specialization in Facebook ads only, Nourished left again for an agency that could optimize the whole funnel.
Lo and behold, in early 2020, with a new product line added to the brand, Nourished partnered up with us again – this time under the banner of Rocket Conversions.
During our initial conversations, we asked Nourished's founder what problems they wanted us to solve for them. Here’s what they said:
- Create a holistic marketing strategy.
- Restructure their ad campaigns.
- Help decrease the dependency on Amazon. Business owners own no data from their activities on Amazon (no emails, can’t leverage repeat business from Amazon customers, no brand building, dependent on Amazon as the only traffic source, lower margins on Amazon etc.)
Goals
Develop a holistic marketing strategy. Market the brand according to the new brand identity, and assist in implementation.
Get back to the $20k ad spend that we achieved before, then scale the campaigns to increase revenue.
Focus on ad revenue diversification. Relying on Amazon or any single platform is risky, many Amazon businesses are shut down randomly.
Provide ongoing consultation beyond just Facebook ads.
"As a founder with a relatively small team, so many things I need to do, not having enough time to do it all, all while needing to grow my business across all the major platforms, it's so important for me to find a crew that I could trust to help me. So glad I found Lars & Steve. Highly recommend working with them."
Gavin Berman
Founder - Nourished Essentials
Challenges
Challenge 1
The Covid-19 pandemic shocked the world, leaving everyone facing uncertain times with “normal” consumer behavior turned upside down amid broken supply chains
Challenge 2
Campaigns had died, and we needed to restructure the whole campaign setup and ad account.
Challenge 3
Having worked in the ad account so much over the years, we had already tested a lot, so there were no “low-hanging-fruits” for easy wins. Instead, we needed a sustainable, business-wide, long-term approach towards improving results.
The takeaway here is…… scaling up is incredibly difficult sometimes. You may take two steps forward, and three steps backward.
The key to prevent it, or remedy it when you get to that stage, is to focus holistically on your business to find what is holding you back. If you want to prevent this scenario for your business, or you need help solving this, just contact us here.
Solutions
Solution 1
Holistic Marketing Strategy
It was time to upgrade Nourished’s marketing strategy and set up. In the old agency we worked at, the success of our clients was limited to the scalability of Facebook campaigns. “We can’t help you, this is out of the scope of our service” was something we frequently had to tell those clients. We left that agency to start Rocket Conversions, and to do things differently!
Solution 2
Long-term Marketing and Short-term Advertising Plan and Execution
Taking over the account for the third time, and freed from the constraints we experienced at the old agency, we developed a long-term game plan for Nourished’s brand and conversions, and a short-term solution to scale the campaigns.
Best Ads
Below are the best performing ads, measured by the volume of conversions delivered:
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
send us a message here
"If you want to grow your business with Facebook ads there is not a better partner to do it with. I highly recommend their services. Too often when searching for an agency you find companies that are not able to back up their promise with results, Rocket Conversions actually delivers! Just hire them."
Gavin Berman
Founder - Nourished Essentials
Takeaways
Takeaway 1
If you want to scale your business, don’t rely on just one conversion stream like Facebook campaigns. If your current strategy is purely focused on Facebook and doesn’t look beyond the platform – you’re driving your business in first gear, and you will burn out your gearbox sooner rather than later! Your advertising campaigns can only be as strong as your business itself, so pushing your business operations to the next level becomes crucial to scaling your revenue.
Takeaway 2
Turn threats into opportunities. Many advertisers decided to cut their marketing budgets as a first reaction to the pandemic. With clever marketing, the majority of our clients were able to leverage the lower competition on all the ad platforms into huge increases in revenue.
Takeaway 3
If you add a new product line to your business, consider setting up a new ad account and pixel for that line, so you can better train Facebook’s Artificial Intelligence on the specific product lines.
Takeaway 4
Segmentation: The key to scaling the campaigns here was segmentation. With surveys implemented to better understand the different reasons why people bought our products, we could craft more specific messages to more specific audiences, leading to much better results. This is a crucial element of our scaling process beyond $20k.
4.8 out of 5
You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful.
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team!
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons:
Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results.
Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed.
Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar.
Most recommended.
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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