Nui Organics: 5.12 ROAS
Discover how we used Facebook ads & email marketing to achieve 5.12 ROAS & 34% increase in website purchases.
Industry
Organic, merino wool children’s apparel
Tools Used
Facebook ads
Klaviyo
Smile.io
Region
Based in New Zealand,
with a global target market
Results
0
Return on ad spend (ROAS)
0 %
Increase in conversion value
0 %
Increase in purchases
0 %
Scale in ad spend profitably
"I just love working with these guys."
Amanda Searancke
Founder - Nui Organics
Here Is What You’re Going To Learn In This Case Study
Why e-commerce brands must approach growth from a holistic, omni-channel perspective to maximize conversions.
How to align email marketing with referral & loyalty programs to grow customer lifetime value.
How connecting paid ads data to email marketing data can super charge your conversions.
"I have worked with so many freelancers, agencies, growth teams, and every other type of entity that says they can make my ads better, none have been even close to as good as the guys at Rocket."
Amanda Searancke
Founder - Nui Organics
Background
Nui Organics was born in New Zealand in 2004 and is now at home all over the world. As a brand, Nui makes clothing from organic merino wool that parents love, and children love to wear.
For us, Nui Organics is an exceptional brand, with a passion for amazing causes (& making superb products), and a founder with a unique vision. The only thing was, their Facebook ads and other marketing channels just weren’t getting the love & attention they needed.
Nui came to Rocket after realising they were stuck with an agency partner who wasn’t empathetic to Nui’s needs, but Nui knew things could & should be a lot better because they had such a great customer base & following that was barely being leveraged.
So, after some discussion, we agreed to do a full marketing audit to identify the key weaknesses & opportunities. Here’s what we found:
- 1: The Facebook campaigns looked ok, but there was no holistic, multi-channel, connected marketing structure (we call them rockets) set up to maximize conversions & growth of the business.
- 2: Nui had such a large, engaged & passionate following that was barely being addressed or leveraged in their marketing.
Problem 1 is all too common, problem 2 was a spectacular opportunity. Both problems combined gave us the chance to have a huge impact on revenue & brand growth quickly.
Goals
Rocket was to fully take over the Facebook campaigns and improve on the existing setup.
Delve deep into the business to understand the status quo, and create a roadmap to enable the brand to reach their goals.
Set up strategic email marketing flows to improve customer relationship & loyalty, and drive an increase in customer lifetime value.
Leverage the combined data and integration capabilities of Facebook & Klaviyo to improve results.
"Our ads and emails look way better, they perform way better, and my business is doing better than ever. The guys at Rocket Conversions are awesome."
Amanda Searancke
Founder - Nui Organics
Challenges
Challenge 1
Nui’s brilliant founder was managing nearly every aspect of the business by herself. This was creating a bottleneck & meant we were dealing with limited internal team & time resources.
Challenge 2
Nui had conditioned their audience to wait for promotions (they ran too many of them and the audience now knew just to wait for them) making it hard to sell when things weren’t on promo.
Challenge 3
Limited product imagery, video footage, and other great content available.
Challenge 4
No marketing structure or plan in place, meaning everything was being winged (testament to their team that they still had huge success doing it this way for awhile).
The takeaway here is…… these challenges can affect every type of business. Learning how to strategically set up your promotions, how to generate content that your audience loves, and how best to strategize your entire marketing operation are all massively important to the success of most companies.
So, do the work to figure these out because you can only “wing” them for so long until everything breaks. If you want help figuring this stuff out, just contact us here.
Solutions
Solution 1
Audit & Strategy
First off, we audited their entire marketing structure, their offerings, the economics of the business, the goals of the business, and of course their ideal customer profile. The data points from this audit painted a clear picture of where the business was at, and allowed us to build a strategy that would solve the current problems, & set Nui on the path to achieving their goals.
Solution 2
Promotional Strategy
Q4 was fast approaching. We needed to create an effective promo strategy & push hard on the upcoming holiday promotions to generate revenue.
Solution 3
Facebook Ads, Email Marketing & Rewards/Referral Program
- Set up new Facebook ad campaigns for cold & remarketing traffic.
- Integrate Facebook, Instagram & Klaviyo to deliver more data to improve results.
- Create a customer journey to strategically trigger email marketing flows.
- Set up and launch the email marketing campaigns.
- Optimize the rewards program then integrate it with Klaviyo & the website to increase conversions, engagement & customer lifetime value.
- Connect Nui with our strategic partners for leveraging influencer marketing and other growth-related efforts.
- Create a user-generated content strategy and incentivize the audience to create and share their photos.
Best Ads
Below are the best performing ads, measured by the volume of conversions delivered.
If you’d like to learn more about how to analyze ads & make yours convert better, feel free to
send us a message here
"The team at Rocket is the best I've ever worked with by far!"
Amanda Searancke
Founder - Nui Organics
Takeaways
Takeaway 1
Don’t condition your audience to wait for promotions
Promotions are crucial to an effective acquisition strategy, yet should be strategically planned to not harm the brand. We never want to condition the audience to not purchase our products at full price.
Takeaway 2
Data is the key to growth
Facebook, Instagram, and every other advertising platform is all about data. Combining your email service provider data with your advertising data will allow you to engage with your audience more and improve bottom-line results.
Takeaway 3
Think, look, & act big picture
Balance your focus on the microelements of your business by taking the time to look at the bigger picture.
Audit yourself. Your advertising results depend on the overall health of your business, not just on the ad campaigns. You cannot scale your ad campaigns if you do not integrate them into a holistic online marketing strategy, backed by a well set up business operation.
Takeaway 4
Jack of all trades, master of none?
Consider if you want a convenient, all-in-one agency that does everything, but doesn’t do it all well.
However, you also need to consider if you want a one channel ad agency that can only work within the confines of a very narrow environment. In most cases this stunts the growth of the brand by not leveraging all the data and conversion opportunities.
If revenue and growth is what you want, aim to work with growth partners who see & can manage how all the systems of your business interconnect. Work with a growth partner who has a track record of driving conversions and revenue in a holistic, scalable way.
Takeaways
Mission 1
Engage a financing partner to secure sufficient inventory throughout each quarter.
Mission 2
Create a comprehensive brand strategy and content marketing strategy to reach and engage even more people around the world.
Mission 3
Continue implementing & improving every element of Nui’s online marketing structure according to the roadmap we created.
Mission 4
Hire and onboard a digital project manager for Nui to implement and manage the whole marketing operation with Rocket as a consultant & growth partner.
4.8 out of 5 You Say It Best...
The results are in. Our clients report more conversions, more customer lifetime value, and more bottom-line profit.
Thank you for all of your help Rocket team, we’ve sold at least a couple thousand which is amazing for preorders. So grateful. Ended up going #1 for cookbooks in Canada, and the #2 book sold in the country, then #2 for all cookbooks in the US, and cracked the top 100 books sold. Wowww. Huge part of this were the emails and landing page. I had so many replies to the emails. Hopefully can keep the momentum going, but I am floored by the service you provide and the results. You guys delivered way above my expectations. I really am so grateful. 
Working with Rocket is FANTASTIC! So fantastic, actually, that we are selling out and we had to order more, much sooner than we planned on. It seems like we need to scale up production if we continue advertising at this rate - which is awesome! And we're working on doing that now. Thank you for all your help Rocket team! 
We have been working with Rocket since 2020. I highly recommend working with Rocket Conversions if you want an expert digital ads team to help you grow. Lars and his team guides us in marketing initiatives and develops excellent strategies to increase our return on investment. The guys at Rocket are also excellent at listening to our feedback, collaborating with us and responding quickly. It’s a pleasure working with Lars, Steve & the Rocket team. Great strategies, great ads, great results.
Working with Rocket is excellent. Lead price has come way down, and feedback from the sales team is the leads are very good, having a lot of good conversations, and definitely getting buyers with money on the phone. The lead quality in general has been very very good. I've had no complaints from my sales teams, all saying that the leads have been of a high standard, bringing a lot of prospects who are buyers, and in the market looking for property to invest or buy for their own use. So thank you very much for your efforts in sorting the audiences. Working with Rocket is brilliant because we really nailed down a number of solutions to problems I felt we were having with our lead gen, and my team and I have a lot of confidence to move forward with our next developments. We had our highest sales months on record while working with the Rocket guys, which was a build-up from the start of all the work we do together, so massive thank you there.
Rocket Conversions was the right choice for us for three reasons: Number 1: Mastery. These guys know the art & science of both business & marketing, and are never, ever afraid to step back, look at the big picture and do whatever it takes - a tweak or a reinvention - to get results. Number 2: Unexpected services. Consultation on copywriting, design, marketing strategy, but also on business fundamentals. All offered with a smile and well-executed. Number 3: Incredibly reasonable rates. You may find cheaper firms, but you won't find a better return on your social media advertising dollar. Most recommended. 
We sought out Rocket Conversions to help us identify opportunities in our paid social ads, optimize our ad content and provide direction for a long term strategy. The team was quick to test and define exactly what we needed to do to strengthen our execution and increase our ROAS. Overall a very pleasant experience working with Rocket as the team was very professional, attentive and communicative throughout the whole process!
We got in touch with Rocket Conversions to help with our ad campaigns, and Steve and his team have been great to work with from the start. They’ve been transparent, punctual and efficient in the way they work, and we’re seeing some great results. I look forward to continuing working with them.
Steve and the Rocket team came at the best possible time! After wasting almost $30k on companies that promised but never delivered, I was at my wits end! He came highly recommended from a friend, I must say given my past experience I was skeptical, but then I met Steve :). Not only did he know exactly how to identify my problems but he gave me the solutions and a step by step plan to fix them. He gave me loads of value upfront so I knew I was in good hands! I'm happy to say I consider Steve and Rocket not only my marketing wizards/saviours but also good friends now too! Rocket took the reins, fixed our issues and in less than 2 weeks we were getting not only high-quality leads, but also more than we knew what to do with!! We now have a team of 6 sales reps and are helping to line Zuckerberg's pockets with $30k every month + and growing fast. Thanks again to Steve and the Rocket team!
Steve and his team entered our project at the right moment! We had no direction with our brand strategy, our conversion focused marketing, our customer retention, and many other elements of our business. The Rocket team came in and provided the direction and execution we needed, and they continue to support us in getting the pieces together with a clear and systematic marketing and operational methodology. For me, Steve and the Rocket team are diamonds in the rough, the right partner if you want to strategically grow now, and long-term. Their expertise and solutions far exceeded our expectations. Overall, they give us the confidence to tackle the marketing challenges we are facing on our journey to disrupt the market with our solution.
As a new fashion brand, we were trying to work our way through with no results for a long time, until we found Steve and the team. Working with the Rocket team has been a most pleasant experience! Their dedication and passion for helping businesses grow really shines through in their unrivaled customer support and attentiveness to the specific needs of our business. We look forward to a long lasting and prosperous relationship!
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